I bought a Coach diaper bag for my niece. Because it is leather, I didn’t know where to turn to have it embroidered. Came across Aida online. I took the bag to Simon. I was concerned because it is a Coach bag and I didn’t want it ruined. Simon could not have been nicer or more reassuring. I picked it up and it was BEAUTIFUL! Her initials looked great! Exactly how I wanted them. Thank you, Simon! Your work is perfection.